A study that got Reddit users to install an extension that tracked their voting patterns, and their interactions with the content they voted on.
Why is this relevant to us?
The bottom bar plot shows that almost one-third (31%) of all participants that voted only rarely (i.e., < 20% of the time) viewed a post’s content and/or comments before voting and thus make their decision based on the headline alone. Conversely, about 17% of all participants regularly (i.e., ≥ 80% of the time) viewed a post’s content or comments before voting. The remaining users are spread relatively equally between the two extremes of rarely and regularly browsing before voting.